June 13, 2023 (updated June 14, 2023)
It was a Saturday morning ritual for Generation X kids to get up at 7 a.m. and watch cartoons for 4-5 hours. The Snorks, The Smurfs, Alvin and the Chipmunks, Galaxy High, Saturday Supercade, Hulk Hogan’s Rock-N-Wrestling…to have that blissful ignorance again. The sound of the American Bandstand theme signaled the end of cartoons for the day.
Wedged between all those cartoons were various public service announcements (PSAs). One of this blogger’s favorites was “Louie the Lightning Bug.”
Granted there is implicit bias. But this blogger has always believed the 1980s was the closest decade the United States ever came to its theoretical “land of the free,” “content of character” nation. A lot of that had to do with the way kids were raised. Parents, teachers and yes, mainstream media, encouraged kids to be healthy, active, productive people.
The “Exercise Your Choppers” PSAs encouraged both exercise and eating a lot of fruits and vegetables.
The “Milk It Does The Body Good” campaigns literally trained this blogger to love milk.
Instead of eating sundaes, we ate “saturdaes.”
Kids will always eat sugary snacks and cereals because, they are kids. They love sweets. But kids rode their bikes or walked everywhere, and played outside in their free time in the 1980s. They also had physical education (“PE”) class five times per week from kindergarten to graduation. Kids burned a lot of calories from their recreational activities in the 1980s.
Only 5% of U.S. teenagers were overweight or obese in 1980, according to the Centers for Disease Control. By the year 2000, 15% of teens were overweight. Today, nearly 20% of Americans ages 19 and under are not just overweight, but obese.
Part of that is because, for whatever reason, U.S. public schools phased out PE classes. By 1991, only 42% of U.S. teenagers had daily PE class. That dropped to only 25% by 1995. Today, only about 4% of U.S. schools have daily PE class, with 22% of schools having no PE at all. That’s not the worst part.
RELATED: U.S. encourages unhealthy lifestyles as CDC admits COVID-19 hospitalizations and obesity positively correlate (March 29, 2021)
The average main course at fast food restaurants in 1986 was 326 calories, versus 416 calories in 2016 – a 28% increase. Fast food desserts averaged 234 calories in 1986 versus 420 calories in 2016 – a staggering 80% increase. Nearly 37% of American kids eat fast food on a given day. But the groundwork for the American obesity epidemic was surreptitiously laid in the 1980s.
Romper Room, Reagan and de-regulation
The post-World War II era (after 1945) was very similar to the turn of the 21st century as it relates to technology. Only 8,000 American homes had a television in 1946, according to Elon University. That number skyrocketed to nearly 46 million homes by 1960. Likewise, only about 7 million U.S. households had internet access in the year 2000. Fourteen years later, in 2014, almost 98 million U.S. households had internet. Both technologies fundamentally changed humanity.
Television was “wholesome,” if you will, from the 1950s through the 1980s. It was, for the most part, used for good. Family-oriented programs like The Donna Reed Show and Leave It To Beaver dominated early. The Cosby Show, Family Ties, etc. continued the trend through the 1980s, until it ended thereafter. But advertisers knew from the start of mass television uptake that children were the gateways to the parents’ pocketbooks.
A 2015 YouGov Omnibus Parents Survey found that more than 88% of parents said their children influence or flat-out dictate all household food purchases. The same survey found that children dictate apparel shopping in 70% of households, and dictate technology choices in 58% of homes. YouGov refers to this phenomenon as “pester power.” Nomenclature notwithstanding, marketing executives recognized that television was the ultimate product dissemination machine by the mid-1950.
The most popular daytime soap operas started in the 1950s – Guiding Light (1952-2009), As The World Turns (1956-2010), etc. The etymology of the term “soap opera” comes from the fact that women were at home cleaning, washing clothes, etc. while watching said shows. Further, nearly all soap operas in the 1950s and 1960s were sponsored by soap products that women frequently bought.
RELATED: History of media deregulation, monopolization of media by 8 alleged “chosen people,” the NewsGuard app, and why trust in mainstream news is now at all-time lows (November 7, 2022)
Said products were also strategically-placed in the actual shows (i.e. “product placement”). If this marketing strategy worked on adult women, it would surely work on kids.
The long-running, super popular children’s television show Romper Room (1953 to 1994) was the first target of marketers. The waiting lists for kids to appear on the show were so long that many kids would have been adults by the time they got on. The vast majority of kids simply had to hope to hear their names read in the magic mirror.
“Romper, bomper, stomper boo. Tell me, tell me, tell me, do. Magic Mirror…” That rhyme was recited at the end of every show while the host looked into a handheld frame (mirror) and read kids’ names who mailed them in.
Advertisers subtly starting placing (advertising) certain toys in Romper Room broadcasts in the early to mid 1960s. That led to the founding of Action for Children’s Television (ACT), a Massachusetts-based nonprofit that aimed to eliminate deceptive and otherwise advertising and violence in children’s television. The group lobbied the Federal Communication Commission (FCC) to implement guidelines, such as no ads at all in children’s shows.
ACT was quite successful through the 1970s until Ronald Reagan became President of the United States. His FCC deregulated almost everything on television, particularly anything related to advertising. Reagan’s actions changed children’s television forever. This blogger’s favorite television show in the 1980s was The Transformers, which aired from 1984 to 1987. Those shows, along with G.I. Joe, Jem and the Holograms, Voltron, GoBots, My Little Pony, etc. were essentially 30-minute advertisements for the corresponding toys.
The toys, however, weren’t the problem. It was the massive surge in junk food ads. Marketing executives knew this from the beginning. But a 2004 report by the American Psychological Association confirmed, among other things, that kids “do not consistently distinguish program from commercial content, even when program/commercial separation devices (‘GoBots will be back after these messages’) are used.”
This blogger’s favorite childhood cereal was Smurfberry Crunch, probably because the commercials were an extension of the cartoons.
Every sugary cereal had some sort of animated spokesperson – Toucan Sam (Froot Loops), Tony the Tiger (Frosted Flakes), the Trix Rabbix, etc.
HR 3966, aka the Children’s Television Act, passed the House of Representatives by a 328-78 vote on June 8, 1988. The bill not only would have limited advertising to 10.5 minutes per hour in children’s shows on weekends (and 12 minutes on weekdays), but also would have forced more educational programming. The bill, in theory, would have made cartoons like The Transformers illegal.
The Senate approved the bill unanimously. But this was the era of Reaganomics and new media. The president vetoed the Fairness in Broadcasting Act in 1987 despite the bill overwhelmingly passing both houses of Congress. And in one of his last acts as President, Reagan vetoed the Children’s Television Act.
The bill was re-introduced the following year and, again, overwhelmingly passed in Congress. President George H.W. Bush didn’t veto it. But he didn’t sign it either within the Constitutionally-mandated 10-day period. So the bill became law by default. Its effects were mixed.
Regardless, enforcement of the new law by the Bush I FCC was lax at best. When Bill Clinton became President, enforcement was more pronounced. “Saturday Morning Cartoons,” for all intents and purposes, ended in 1997. NBC ended the phenomenon in 1992 with its Teen NBC (TNBC) Saturday morning blocks.
Thus by the late 1990s, physical education was gone, far fewer households had both parents in them, and the internet/world wide web was thrust upon the world, and circumvented all children’s programming regulations. A few years later, everyone had internet on little square, handheld devices, which led to more sedentary lifestyles.
Where did it all go wrong?
It’s important to understand the difference between overweight and obese. There’s no exact science and definitions vary based on body type.
Body mass index (BMI) is the most important measure of overall health. BMI = body weight divided by height squared times 703. This blogger is 5’9 tall and weighs 170 pounds (77 kg). So his BMI is 25.1. (BMI Calculator here).
The numbers alone say this blogger is 1.5 pounds overweight. But then you factor in body fat percentage, muscle mass, age, etc. and that’s your true overall health grade. That all said, the further above the magic 25 BMI you are, the more at risk you are for practically all human ailments (kind of like the mRNA injections exacerbate all human ailments). Once you hit obesity range, you’re cutting years off your life.
Only 13% of the total American population was obese through the 1970s. It no coincidence that high fructose corn syrup became a staple ingredient in processed foods in the 1970s. By 1997, nearly 19% of American adults were obese. It jumped to nearly 25% by 2004.
Today 42% of American adults are obese or morbidly obese. Mississippi and West Virginia are consistently the two fattest states in the U.S. American children ages 10 to 17 are obese at a 17% rate. Forty years earlier, in 1983, only 5% of American kids were obese. And sadly the bad habits in childhood continue into adulthood, which is another part of the problem today.
RELATED: Massive meta-analysis finds definitive link between autism spectrum disorder and gender dysphoria; “vaccines” were the catalysts that precipitated it all (December 29, 2022)
The average American spends over five hours per day staring at smartphones. Obesity and screen time numbers have positively correlated since the turn of the millennium. The first Androids and iPhones were introduced in 2007-08. Obesity rates went from 33.7% in 2008 to today’s 42%-plus.
Meanwhile fast food restaurants spent $5 billion on advertising in 2019. But again, this all started in Reagan’s 80s. The general food advertising industry (healthy or otherwise) went from spending $2.3 billion in 1980 to $7.6 billion in 1990. And why not? It works.
A 2023 study by University of Michigan researchers found that junk food ads trigger positive emotions, whereas ads for salads and healthy foods do not. A 2016 study in the journal Obesity Review found that junk food consumption increases in children within 30 minutes of exposure to the advertisements.
Black women are, by far, the most obese individual demographic in the U.S. And a lot of that has to do with junk food advertisers constantly and specifically targeting Black households and youth. Black Americans are the least likely demographic by race to receive mRNA and viral vector DNA injections in the U.S. They are also the least likely to trust American medicine overall.
Thus, the powers-that-be (“TPTB”) kill Black Americans with obesity and junk food since said demographic doesn’t trust the paid, professional killers (doctors). Junk food ads are not just standard commercials either.
Singer Lizzo is literally a 24/7 obesity advertisement for Black girls. We talk about #ABV a lot on The COVID Blog®. Mainstream media and Lizzo fans come up with every excuse in the book as to why she weighs 400 pounds. A recent Allure magazine article reasoned that you can be fat and fit at the same time.
Lizzo claims to be vegan and eats very little, but is still fat. That’s simply not believable when social media posts like the following are published.
Body positivity and self-deletion via obesity
The term “body positivity” did not exist in the English language prior to 2012.
There have been pockets of fat acceptance movements since the late 1960s. Time magazine first wrote about a “fat acceptance movement” in 2009. Body positivity has since become a featured self-deletion method in the overall depopulation agenda.
Today it is normal and cool for men to wear women’s clothing and makeup, for women’s rights organization to advocate for men in their spaces, and for people to be obese and unhealthy. A man can make quick money in 2023 by wearing makeup and dresses. Women, on the other hand, can make a buck by promoting and/or whining about their obesity.
Granted fat liberals and sheep don’t care about indisputable facts (e.g. penis = male). But the only journalistic action this blogger has left to take in this situation is to show the very graphic, gross and informative 2016 BBC3 documentary Obesity: The Post Mortem.
Mortician Carla Valentine and histopathologist Dr. Michael Osborne performed a full autopsy on a deceased obese woman who donated her body to science. Granted all autopsies are gory and bloody. But this woman literally died because her vital organs were suffocated by fat. And when you see them cut through all that fat (fast forward to the six-minute mark)…
WARNING: THE VIDEO IS VERY GRAPHIC. DO NOT WATCH WHILE EATING.
Obesity doesn’t kill you. The resulting heart disease, kidney disease, lung disease, vascular issues, etc. kill you.
We’ve all heard the term “big-boned.” It’s sort of a softer way to say someone is overweight. But there is no such literal or medical thing as being big-boned. The human skeleton is as tall as you are. But it does not expand in girth as you gain weight. A 400-pound human being and their skeleton look like this.
That’s why you see 40-year-old fat people riding electronic carts at Walmart. Weighing 400 pounds is the functional equivalent on human knees and feet as would be placing the tires of a Volkswagen Beetle onto an 18-wheel big rig. You’re not going to get very far. It’s the same thing related to the human heart – a Honda Accord engine cannot move a bus very far before overheating and failing.
TPTB and their mainstream media will kill you by any means necessary. Obesity is the method du jour now that the vaccine genocide is already in full effect.
Times change as fast as the agendas
Believe it or not, an ABC News report from 2010 acknowledged the obesity epidemic in the U.S., and also proposed solutions. Just nine years later, the same network was promoting obese women in bathing suits and shamelessly comparing obesity to real disabilities. Victoria’s Secret used to be the thin, model-looking women’s brand, while Lane Bryant catered to bigger women who were also pretty in their own ways. But social pressure forced the previous to start marketing campaigns as follows.
That’s not to say the foregoing woman is not attractive in her own way; and she’s possibly a sweet woman. But that’s simply not Victoria Secret’s brand, and never has been. And Cosmopolitan magazine…
The CDC admitted in early 2021 that 80% of so-called COVID-19 hospitalizations from March 2020 to December 2020 were obese people. So what did they do in response? Shut down all gyms, while McDonald’s, Taco Bell, etc. were deemed “essential businesses” and stayed open. The National Health & Fitness Alliance (NHFA) reported in August 2021 that 22% of U.S. gyms shut down permanently.
Obesity is what it is – unhealthy, somewhat funny, and a self-destructive, deliberate lifestyle. Granted in very rare situations, some people are born predisposed to obesity. But even liberal Harvard University admitted that healthy lifestyles counteract any and all alleged predispositions to obesity.
Generation X kids were guinea pigs for advertisers. We’d eat Frankenberry cereal for breakfast and had a few Twinkies for an afternoon snack because the commercials were entertaining. But we also had two parents in the home, daily PE class, and rode our bikes everywhere. Most of the foregoing is not reality for kids in 2023. You had to try pretty hard to get fat as as child in the 1980s. That was also a time when everyone wasn’t all super-sensitive.
Comedian Wil Shriner had one of the best Hollywood Squares zingers of the 1980s.
And of course we had the rap group The Fat Boys. They acknowledged they were fat and didn’t run from it. That made them genuinely likeable and popular. Note the following is from the classic 1985 movie Krush Groove.
Note that Darren “Big Buff” Robinson (the one with glasses) died at age 28 on December 10, 1995 at 5’4 and weighing 633 pounds. Mark Anthony Morales, aka Prince Markie Dee (the light-skinned one), died in 2021 at age 52 of heart failure (and maybe the mRNA injections). Damon “Kool Rock-Ski” Wimbley is the only surviving member because he lost weight, which also caused the group to break up because he wasn’t fat anymore. When Buff died in 1995, Kool Rock-Ski weighed 190 pounds.
But the 21st century is the age of fat promotion, which is an affront to those who take their health serious. It has also led to more resentment. A 2019 Harvard study found that implicit weight bias among Americans increased by 40% between 2004 and 2010. Obese people are paid about 9% less than normal-sized people. Michigan is the only state in the Union that outlaws “weight discrimination.” New York City passed a law last month outlawing weight discrimination.
As most of you know, this blogger has done two things his entire adult life and remains passionate about both – journalism and personal training. The latter cannot be done anymore, since 2021, because of the risk of clients collapsing and dying during routine exercises. But to this day, early clients from the late 1990s and the 2000s still send Christmas cards and other gifts. The look on people faces, when they cry after six months of hardcore training and changing their eating habits, and lose a noticeable 40 pounds – it’s priceless.
Obesity is caused by eating far more calories than you burn. It’s as simple as that. There is no secret to weight loss. The typical 40-50 year-old man burns about 1,800 calories per day just from being alive (breathing, heart beating, etc. – aka Basal Metabolic Rate). Thus if 1,800 calories are consumed everyday, you won’t gain weight. If 1,300 calories are consumed per day, you’ll lose a pound-plus every week. If 2,000 calories are consumed per day, and you burn 600 in the gym everyday, you’ll still lose a pound or more per week. It’s that simple. Fancy fad diets are not needed.
This “body positivity movement” is almost as evil as the vaccine genocide. TPTB are literally encouraging people to get fat, sick and die. This blogger wants to be clear – all big women are not ugly women. And the fact remains there is a subgroup of men who like big women. Fat dudes, on the flip side, know that they will be virgins (or homosexuals) forever unless they lose weight or somehow come into a lot of money.
Regardless, obesity is not sexy, not cool, and not healthy. Period. There are simply too many things happening right now (vaccines, 5G, chemtrails, etc.) that are already accelerating depopulation. You owe it to yourselves and your families to get healthy in 2023. All you have to lose is…weight.
Stay vigilant and protect your friends and loved ones.
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